As the demands for online content grow and video becomes more and more important, it's vital that your brand is represented at every touch point. Many companies will have brand guidelines, but often do not extend the thinking past the use of images and photography. We can help develop brand guidelines to ensure that your carefully considered personality and image is reflected across the use of video.
We develop consistency across content; taking into account everything from how interviews can be shot to the colour balance of the final grade, and can advise and develop a range of content that support the wider brand. These can include banner and wallpaper videos, homepage and promo films with shorter edits for social media, and a graphics package of stings, titles and animations that bring your brand to life and ensure consistency for your audience.
We worked with the legendary cocktail and burger chain The Boozy Cow to create their video brand. Inspired by their unique in-venue artwork, we blended motion graphics and animations with live action footage to create a style that reflected the Boozy Cow Experience. We rolled the video brand out across several different outputs including web videos, social media clips and several videos inlcuding 'The Boozy Cow Experience: