/ Scotland's Innovation Centres
Take your idea to the next level
Innovation Centres is a multimillion pound government funded organisation of 8 key centres working together to promote links between start-up companies and Universities to spark innovation in business. The creative focused on the word ‘innovation’ and used the term to inspire both the script and the illustration. The unique visual style of the animation also fed into the design of the website, creating a cohesive brand for the initiative.
The animation explains to the viewer how the different centres, with their in-depth knowledge of innovation, can take an idea or work process to the next level and how their network can help connect with academics, funders and other businesses. The development of the animation was a true collaborative project with all eight centres having a key input into the development of the film. An engaging voiceover and a unique sound design helped add to the production values and show off the animation and illustrations.