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The Improvement Hub (ihub) - Video Guidelines

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The Improvement Hub (ihub), part of Healthcare Improvement Scotland, provides support to health and social care organisations to redesign and continuously improve services to ensure they meet the changing needs of people in Scotland.

Since ihub generate a lot of video content it was important for the organisation to present a consistent image to their audience – both in terms of live action footage and animation/ motion graphics – regardless of who produced the content.  To help them achieve this we developed a set of video guidelines and assets which included items such as intro and outro stings, lower thirds and a set of templates for developing various titles and on screen text.  In addition we created a motion graphics style, influenced by their brand and clear icons and illustrations.   

Below are two motion graphic videos from the suite of films we created:

An overview of ihub:

How ihub they help empower organisation to consistently improve their services:

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