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Promoting to a global audience

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Heehaw helps University of Edinburgh Business School promote to a global audience

At the heart of a university with a 400 year heritage that is consistently rated one of the world's best, and centrally located in one of Europe's most stunning business and cultural capitals, University of Edinburgh Business School offers an experience that few can rival.

When University of Edinburgh Business School approached Heehaw with a brief to promote the organisation to their global audience, we were extremely excited about the opportunity.  As part of the project, Heehaw produced several videos including; Student Motivation films; Programme Director interviews; an MBA film and animation and motion graphics videos promoting the school to prospective MBA and Masters students.

The following video is one of the animation videos that we produced which outlines the benefits of a Masters qualification from University of Edinburgh Business School:

Mally Graveson, Heehaw’s Managing Director said:

“We’ve been working on this project for several months and it’s been a brilliant experience to get to know this incredible Business School.  All the staff have been super helpful and I’m seriously tempted to sign up for a course!  Here at Heehaw we’ve loved promoting such a distinguished organisation to a global audience and it’s great to see the videos on their website”

Mette Friis, Head of Marketing, Student Recruitment & Admissions said:

“We worked closely with Heehaw to develop and expand our use of video in promoting the School to prospective students.  Working collaboratively with the team has enabled us to deliver relevant messages to our key target audience in a much more creative and impactful way. I believe it will really help us stand out in the increasingly crowded international Higher Education market.”

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