Our work
/Edinburgh Napier University
eBusiness Advance Branding Project
- Video
- Brand
- Communications
eBusiness Advance is an initiative of Edinburgh Napier University.
They are a group of business advisors who work with small and medium
sized enterprises to help them understand and adopt technology in order
to facilitate growth. They also work with business development agencies
(such as Scottish Enterprise) and technology suppliers, with a remit to
help grow the economy. As such they have a complex product and three
distinct audiences to communicate with.
Our design and video
production team worked on a project to refresh their identity and
provide a set of materials to help their new customers understand this
somewhat complicated offering. We worked closely with members of the
group to develop a new name, logo, look and feel and a DVD video and
booklet - all with the remit to simplify and clearly communicate their
process to potential business partners.
