Our work
/OneKind
Animal protection website
- Web
OneKind is an animal protection charity with a difference; they aim to encourage people to live an animal-friendly lifestyle in the same way that green living and recycling are now lifestyle choices for millions of people.
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Formerly Advocates for Animals, OneKind has undergone a revolution in its approach to campaigning. The new website is key to their strategy; not only in getting the message out there but also in acting as a focal point for a much more user focused approach: as such, a large proportion of the site's content will be user generated.
Working closely with the OneKind team, we designed, built and populated the new website in 6 weeks in order to coincide with the release of a heavily seeded viral video.