Our work
/University of Stirling
Cinemagraphs - Motion to still images
- Video
The University of Stirling were looking for something original, innovative and creative to update their website. They wanted something that would stand out and ensure people would engage with the content. Our answer? Cinemagraphs.
The University provided us with a list of suggestions as to what the pictures were to represent, and from there we detailed the concepts and planned each shot. The main thing we had to get right was the movement; it has to be subtle yet in a place people would expect to find motion, and it had to be achieved within the technical constrains of a cinemagraph.
We think the end results are cracking and work really well on the website. It was good to be able to provide the University with a product that is still relatively unknown and unused. Keep your eyes peeled for more awesome cinemagraphs in the future!
What is a Cinemagraph?
A cinemagraph is a technique of adding motion to still images. They are created by filming short scenarios and using editing software to turn the moving footage into a still image, while still retaining small portions of movement from the video that loop seamlessly
Client quote
"In creating the cinemagraphs for the University of Stirling homepage, Heehaw helped us realise our vision through a combination of their creative and technical knowhow. They responded to our brief and worked efficiently with our own team to produce fantastic results. I'm pretty sure we're the first University in the UK to feature cinemagraphs on their website, and that's a great achievement for everyone involved and reinforces the University of Stirling's commitment to using visual art to help reinforce and express the university's values."
Kirsty MacGregor
Director of Marketing
University of Stirling
