Strategy
Give your content the audience it deserves.
Everything we do starts with a strategy. With video being the predominant form of effective marketing, it’s increasingly important to make stand out content that stops your target audience from scrolling and encourages them to engage with your brand. For a project to be a true success, we need to understand who the audience is, where they watch their content, and when is best to reach them.
As a video content agency working across every social media platform, we have an in-depth knowledge of the latest content trends and access to audience metrics, and anything we don't have, we can research. We’ll use this information to help develop the creative, and follow with calculated activation across identified media channels for maximum accurate reach. By getting your content in front of the right audiences at the right time, we can ensure increased engagement and a stronger return on investment. Thousands of views from your target audience are always worth more than millions from those that are inconsequential.
An introduction to the video strategy process
Stage 1:
Pre-Production
From the very start of every project we fully explore your target audience to identify the opportunities available to you, working with you to decide on campaign budgets, promotional channels, individual channel strategies and what success looks like. By looking at possible ad placements alongside your target audience, we can look at the channels and formats that will deliver the best results for you.
Stage 2:
Production
The benefit of us managing the activation of your video campaign is that we know the campaign and can seamlessly move from production to activation, managing the deployments of your new video content. Setting up the campaign is only the beginning, it's our job to get into the stats and translate what they’re telling us. We will continuously monitor performance making regular adjustments to make your budget work harder for you ensuring the best possible return on investment.
Stage 3:
Activation
The benefit of us managing the activation of your video campaign is that we know the campaign and can seamlessly move from production to activation, managing the deployments of your new video content. Setting up the campaign is only the beginning, it's our job to get into the stats and translate what they’re telling us. We will continuously monitor performance making regular adjustments to make your budget work harder for you ensuring the best possible return on investment.
Stage 4:
Post-Campaign
With your bespoke real-time performance reports you won’t need to wait until the end of your campaign to see the results but we will bring all the statistics and learnings together to produce a post-campaign analysis report.
A quick case study - Ramblers Scotland.
After working previously with Ramblers Scotland on a campaign around wild camping, we were given the goal of reaching a 200k target audience reach with this latest project. Based on our audience analysis, we developed a series of comedic scripts and secured local comedy talent to deliver a series of 3x1min 9:16 films. We formed a marketing strategy which included paid social media promotion across TikTok, Instagram, and Snapchat, running over a five month period from April to August in vertical ad placements including TikTok in-feed ads, Insta stories, and Snapchat video ads. We eclipsed our 200k target with 4.3m target audience impressions, the project winning Gold at the EVCOM London Film Awards in the Best Use of a Smaller Budget category, and nominated for Excellence in Marketing at the Edinburgh Business Awards.
Responsible use of fire is just one of the many problems newbie wild campers need to consider in this humorous and award winning film for Ramblers Scotland.
Overcrowding is another issue, how to get around it??
Take only pictures, leave only foot prints, goes the mantra. Our protagonists tell the story a different way in our third film for Ramblers.
Ramblers Scotland
TikTok
Views
3,521,152
Views
People reached
2,948,094
Impressions
39,880
Completions
83,367
Completions
3,814,913
Impressions
367,887
313,126
Views
People reached
Snapchat
724,113
146,998
Completions
6,215,268
Impressions
Total Results
4,558,391
Views
270,245
Completions
12,978,275
Impressions
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